Friday, April 5, 2013

Wall Street Journal film Profiling Spansion

For my latest job I was commissioned to direct a Wall Street Journal film profiling leading flash memory provider maker Spansion.

The standard format for this video is to interview the key executives in Silicon Valley and intercut with B Roll of their offices while delivering a corporate message. This format runs the risk of only an esoteric appeal so I proposed a compelling "actress sequence" to bookend the film to the client and they liked it. In essence I hired an actress to work with the end applications of flash memory before getting into the internal corporate and technical details.

If you would like to check it out, it is 6 minutes, and it is here: