The Hinglish Project wins the Gold Lion at Cannes Lions

“The Hinglish Project” by ad agency DDB Mudra Group, has won the Gold Lion prize at the Cannes Lions International Festival of Creativity. 

I was commissioned to make the agency film for the project to present and explain the new "Hinglish" font. 

“The Hinglish Project” is ambitious and novel as it introduces a unique typeface combining English and Hindi that makes Hindi more familiar to tourists visiting India. 

I am happy with final result of the film and played multiple roles -- Director, Cinematographer and Editor -- making it challenging, but also giving me a lot of creative control, and I like that control!