Wednesday, September 15, 2010

SALT AND SILICONE Official Selection at 2010 HDFEST


SALT AND SILICONE is an Official Selection at the 2010 HD FEST which will take place in December in Portland, OR:

 The HDFEST (http://www.hdfest.com/festival.html) was established in 2000 to display the quality of films acquired and finished in HD and to promote HD Cinema.

I am sure that SALT AND SILICONE's Emmy Award Winning Director of Photography Jeff Streich and Academy Award Winning Color Lab EFILM are primarily responsible for our selection in the HDFEST. Streich had to do the very difficult -- move his camera from an EXT dark street location with one hard key light into an INT. brightly lit lighting store all in a single moving shot --  but was still able to maintain a well exposed, fully saturated, and clean image.

EFILM's color grading team gave our SALT AND SILICONE HD footage a truly rich, complexly colored, cinematic look, all while performing red abatement in the street scenes (which we had from Portland's reddish street lights) and while under my direction to give each episode (per Vex's changing feelings on breast implants) a distinct look.  EFILM took our Uncompressed 4:2:2 YUV HD footage and pulled it into an Uncompressed 4:4:4 RGB HD environment and added color from this Uncompressed place which is the way to do it! HDFEST will project off HDCAM or similar so image quality and sound for the screening should be good.

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